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Search Engine Optimization:
Search Engine Optimization is the way of increasing the number and quality of website traffic through increasing the popularity of a particular website or a particular web page by increasing its visibility to relevant users of the various search engines. SEO also refers to the enhancement of free listings and excludes the purchase of pay per click placement and unpaid results. For an SEO campaign to work effectively, it requires that all relevant content in the web pages of the website to be included in the submission forms that are submitted with the submissions as well as in the HTML code that are included on the web pages. This can be accomplished by using link building techniques and through the use of Meta tags.